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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Publisher: Boston : McGraw-Hill Irwin, 2011Copyright date: ©2009Edition: Thirteenth editionDescription: xl, 774 pages : colour illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9780071220606
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5821.B62 2011 (Browse shelf(Opens below)) | 1 | Available | 00002223773 |
Prev. ed. has title: Contemporary advertising.
Includes index.
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