How strong is your firm's competitive advantage?.
Series: The economics collectionPublication details: New York : Business Expert, 2012.Description: xi, 140 p ; .ill : 23cmISBN:- 9781606493793
- 9781606493809
- 1606493809
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD41.M377 (Browse shelf(Opens below)) | 1 | Available | 00002104084 |
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| HD41.G54 1996 Business blindspots : replacing myths, beliefs and assumptions with market realities / | HD41.H35 Competing for the future / | HD41.H35152 Kompetisi masa depan | HD41.M377 How strong is your firm`s competitive advantage?. | HD41.O85 Modern competitive analysis / | HD41.O85 1999 Modern competitive analysis / | HD41.P668 Competitive advantage creating and sustaining superior performance / |
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, its just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade ones market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential.
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