Digital entrepreneurship / Jonathan P. Allen.
Publisher: New York : Routledge, 2019Description: x, 249 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781138583672
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HC79.I55A554 (Browse shelf(Opens below)) | 1 | Available | 00002222193 |
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Includes index.
Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- Index.
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