Advertising principles and problems / by Charles J. Dirksen and Arthur Kroeger

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Publication details: Homewood, Ill. : Richard D.Irwin, 1973Edition: 4th edDescription: 655 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5823.D63 1973 (Browse shelf(Opens below))		1	Available		00000231768
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5823.D63 1973 (Browse shelf(Opens below))	n. 2	1	Available		00000369013

Beginning with the 5th ed. (1977) published under title : Advertising principles, problems, and cases

Includes bibliographical references (p. 637-640) and index

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