Advertising media planning / Jack Z. Sissors, E. Reynold Petray
Publication details: Chicago : Crain books, 1976Description: 341 p. ; 23 cmSubject(s):| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5826.5.S57 (Browse shelf(Opens below)) | 1 | Available | 00000025814 |
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| HF5826.5.M37 Digital advertising / | HF5826.5.N36 Effective frequency : the relationship between frequency and advertising effectiveness / | HF5826.5.P46 Market yourself through the media / | HF5826.5.S57 Advertising media planning / | HF5826.5.S57 1982 Advertising media planning / | HF5826.5.S57 1989 Advertising media planning / | HF5826.5.S58 1983 Media planning workbook with discussions and problems |
Includes bibliographical references and index
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