Advertising : its role in modern marketing / S.Watson Dunn, Arnold M.Barban
Publication details: Chicago : Dryden Press, 1978Edition: 4th edDescription: 741 p. : ill. ; 25 cmSubject(s):| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5823.D78 1978a (Browse shelf(Opens below)) | n.2 | 1 | Available | 00000369012 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5823.D78 1978a (Browse shelf(Opens below)) | n.1 | 1 | Available | 00000231762 |
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| HF5823.D65 Advertising management / | HF5823.D78 1974 Advertising : its role in modern marketing / | HF5823.D78 1978a Advertising : its role in modern marketing / | HF5823.D78 1978a Advertising : its role in modern marketing / | HF5823.D78 1982 Advertising : its role in modern marketing / | HF5823.D78 1982 Advertising : its role in modern marketing / | HF5823.D79 How to make advertising work / |
Includes bibliographical references and index
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