Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Publication details: Chichester, England : John Wiley & Sons, 2008.Edition: 2nd edDescription: xii, 367 p. : ill. (some col.), plans ; 26 cmISBN:- 9780470773147 (cloth)
- 0470773146 (cloth)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.D669 2008 (Browse shelf(Opens below)) | 1 | Available | 00002113735 |
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| HF5415.13.D48 1994 Marketing management | HF5415.13.D58 Marketing management / | HF5415.13.D66 Strategic marketing decisions 2008-2009 / | HF5415.13.D669 2008 Value-based marketing : marketing strategies for corporate growth and shareholder value / | HF5415.13.D843 2005 Principles of advertising & IMC / | HF5415.13.D8713 Winning the marketing war a practical guide to competitive advantage | HF5415.13.E33 Effective industrial marketing : business-to-business marketing of goods and services / |
Includes bibliographical references and index.
pt. I. Principles of Value Creation -- 1. Marketing and Shareholder Value -- 2. The Shareholder Value Approach -- 3. The Marketing Value Driver -- 4. The Growth Imperative -- pt. II. Developing High-Value Strategies -- 5. Strategic Position Assessment -- 6. Value-Based Marketing Strategy -- pt. III. Implementing High-Value Strategies -- 7. Building Brands -- 8. Pricing for Value -- 9. Value-Based Communications -- 10. Value-Based Marketing in the Digital Age.
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