Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

By:

Doyle, Peter, 1943 June 23-2003

Publication details: Chichester, England : John Wiley & Sons, 2008.Edition: 2nd edDescription: xii, 367 p. : ill. (some col.), plans ; 26 cmISBN:

9780470773147 (cloth)
0470773146 (cloth)

Subject(s):

Online resources:

Table of contents

Contents:

pt. I. Principles of Value Creation -- 1. Marketing and Shareholder Value -- 2. The Shareholder Value Approach -- 3. The Marketing Value Driver -- 4. The Growth Imperative -- pt. II. Developing High-Value Strategies -- 5. Strategic Position Assessment -- 6. Value-Based Marketing Strategy -- pt. III. Implementing High-Value Strategies -- 7. Building Brands -- 8. Pricing for Value -- 9. Value-Based Communications -- 10. Value-Based Marketing in the Digital Age.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.13.D669 2008 (Browse shelf(Opens below))		1	Available		00002113735

Includes bibliographical references and index.

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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

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