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The marketing matrix : how the corporation gets its power and how we can reclaim it / Gerard Hastings.
Publication details: New York, NY : Routledge, 2013.Description: xviii, 203 p. : ill. ; 24 cmISBN:- 9780415678612 (hbk.)
- 9780415678629 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.H367 (Browse shelf(Opens below)) | 1 | Available | 00002104144 |
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| HF5415.13.H35 Handbook on brand and experience management / | HF5415.13.H356 Marketing : connecting with customers / | HF5415.13.H356 2002 Marketing : connecting with customers / | HF5415.13.H367 The marketing matrix : how the corporation gets its power and how we can reclaim it / | HF5415.13.H37 The definitive guide to marketing planning: the fast track to intelligent marketing planning and implementation for executives / | HF5415.13.H469 2005 Marketing kit for dummies / | HF5415.13.H57 Cases in marketing management : issues for the 1980's / |
Includes bibliographical references and index.
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