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Advertising & sales promotion / Ken Kaser.
Publication details: Mason, Ohio : South-Western, Cengage Learning, 2013.Description: xix, 461 p. : col. ill. ; 29 cmISBN:- 9781111573232 (hbk.)
- 1111573239 (hbk.)
- Advertising and sales promotion
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5801.K378 (Browse shelf(Opens below)) | 1 | Available | 00002096678 |
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| HF5770.H27 Handbook of package design research | HF5770.P5 1973 The silent salesman : how to develop packaging that sells / | HF5770.R3 1976 Package production management / | HF5801.K378 Advertising & sales promotion / | HF5801.O536 One show advertising annual. | HF5804.A38 Advertising excellence / | HF5804.F6 Best local/retail ads (1960-1975) / |
Includes index.
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