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Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Publication details: Cambridge, UK : Cambridge University Press, 2013.Description: xvi, 529 p. : ill. ; 25 cmISBN:- 9781107014961 (hbk.)
- 1107014964 (hbk.)
- 9781107649224 (pbk.)
- 1107649226 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.5.P394 (Browse shelf(Opens below)) | 1 | Available | 00002108031 |
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Includes bibliographical references and index.
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