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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Publication details: New York, NY : McGraw-Hill Irwin, 2013.Edition: 11th edDescription: xvii, 796 p. : ill. (some col.) ; 27 cmISBN:- 9780077861056 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.P385 2013 (Browse shelf(Opens below)) | 1 | Available | 00002103883 |
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| HF5415.13.P38 1983 Perspectives on strategic marketing management / | HF5415.13.P385 2004 Marketing management : knowledge and skills / | HF5415.13.P385 2011 Marketing management : knowledge and skills / | HF5415.13.P385 2013 Marketing management : knowledge and skills / | HF5415.13.P388 1985 A preface to marketing management | HF5415.13.P388 1985 A preface to marketing management | HF5415.13.P388 1991 A preface to marketing management |
Includes bibliographical references and index.
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