Advertising and reality : a global study of representation and content / edited by Amir Hetsroni.
Publication details: New York : Continuum International Publishing Group, 2012.Description: vi, 277 p. : ill. ; 23 cmISBN:- 9781441191946 (pbk.)
- 1441191941 (pbk.)
- 9781441170002
- 1441170006
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5823.A326 (Browse shelf(Opens below)) | 1 | Available | 00002109472 |
Browsing PERPUSTAKAAN TUN SERI LANANG shelves, Shelving location: KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5823.A13 1987 Advertising management / | HF5823.A13 1992 Advertising management / | HF5823.A13 1996 Advertising management / | HF5823.A326 Advertising and reality : a global study of representation and content / | HF5823.A328 Advertising cultures / | HF5823.A366 Cutting edge advertising : how to create the world`s best print for brands in the 21st century / | HF5823.A367 Cutting edge radio : how to create the world`s best radio ads for brands in the 21st century / |
Includes bibliographical references and index.
'An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more.' --From back cover.
There are no comments on this title.