Customer perception on the Customer Relationship Management (CRM) practices in banking sector [article] : do demographic indicators differs / Zuliana Zulkifli, Izah Mohd Tahir.
In: International Management Accounting Conference (6th : 2012 : Bangi, Selangor) Managing innovation and sustaining excellence Proceedings of the International Management Accounting Conference 6, 26 - 27 March 2012, Equatorial Hotel, Bangi, SelangorNo physical items for this record
Muka Surat 399-409.
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