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Sage brief guide to marketing ethics.
Publication details: Los Angeles : SAGE, 2012.Description: viii, 218 p. ; 23 cmISBN:- 9781412995146 (pbk. : acid-free paper)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.S238 (Browse shelf(Opens below)) | 1 | Available | 00002071922 |
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| HF5415.R9 A guide to marketing | HF5415.R9 A guide to marketing | HF5415.R9 A guide to marketing | HF5415.S238 Sage brief guide to marketing ethics. | HF5415.S247 The Sage handbook of marketing theory / | HF5415.S3238 Marketing : concepts and applications / | HF5415.S3238 1980b Marketing concepts and applications |
'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover.
Includes bibliographical references.
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