Digital advertising / Andrew McStay.
Publication details: New York, NY : Palgrave MacMillan, 2010.Description: viii, 274 p. : ill. ; 24 cmISBN:- 9780230222410 ( pbk)
- 9780230222403 ( hbk )
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5826.5.M37 (Browse shelf(Opens below)) | 1 | Available | 00002079405 |
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| HF5826.5.K384 2014 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF5826.5.M3 Advertising media : a managerial approach / | HF5826.5.M36 Advertising media : a managerial approach / | HF5826.5.M37 Digital advertising / | HF5826.5.N36 Effective frequency : the relationship between frequency and advertising effectiveness / | HF5826.5.P46 Market yourself through the media / | HF5826.5.S57 Advertising media planning / |
Includes bibliographical references and index.
Machine generated contents note: IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions.
'Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising'--Provided by publisher.
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