Marketing plans for service businesses : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow.

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Publication details: Chichester, West Sussex : John Wiley & Sons, 2011.Edition: 3rd edDescription: xv, 495 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HD9980.5.M393 2011 (Browse shelf(Opens below))		1	Available		00002076801

Includes bibliographical references and index.

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