Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen
Series: Wiley and SAS Business Series ; 41Publication details: Hoboken, New York : John Wiley & Sons, [2011], ò011.Description: xiii,242 p.: ill. 24 cmISBN:- 9780470912867 (hbk)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.32.L386 (Browse shelf(Opens below)) | 1 | Available | 00002072241 |
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| HF5415.32.J366 Consumer psychology / | HF5415.32.K365 Marketing manipulation : a consumer`s survival manual / | HF5415.32.K458 Customer intelligence : from data to dialogue / | HF5415.32.L386 Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / | HF5415.32.M536 The inscrutable shopper : consumer resistance in retail / | HF5415.32.M668 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF5415.32.M678 Gender, design and marketing : how gender drives our perception of design and marketing / |
Includes bibliographical references and index.
'Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes'-- Provided by publisher.
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