Competitive marketing in tourism [videorecording] / Video Education Australasia

Contributor(s): Publication details: Bendigo, Vic. : Video Education Australasia, 2009Description: 1 videodisc (27 min.) : sd., col., ; 4 3/4 inISBN:
  • RM 539.32
Subject(s): Production credits:
  • Executive producer, Simon Garner
Voice over : Adam MattalianoSummary: A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
MEDIA PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) - dvd G155.A8 C664 (Browse shelf(Opens below)) 1 Available 00002048098

Executive producer, Simon Garner

Voice over : Adam Mattaliano

A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions

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