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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
Publication details: Boston, MA : Pearson Prentice Hall, 2012.Description: xxiv, 384 p. : ill. ; 24 cmISBN:- 9780136028048
- 0136028047
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.M663 (Browse shelf(Opens below)) | 1 | Available | 00002059741 |
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| HF5415.13.M395 1996 Marketing / | HF5415.13.M397 Price and non-price competition | HF5415.13.M66 Management science in marketing | HF5415.13.M663 Strategic marketing / | HF5415.13.M668 2010 Marketing : the basics / | HF5415.13.M68 Financial dimensions of marketing management / | HF5415.13.M69 1995 Cases in marketing management / |
Includes bibliographical references and index.
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