Wiley international encyclopedia of marketing / editors-in-chief : Jagdish N. Seth, Naresh K. Malhotra.
Publication details: West Sussex : John Wiley & Sons, 2010.Description: 7 v. : ill. ; 26 cmISBN:- 9781405161787 (set)
- International encyclopedia of marketing
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.1 | 1 | Available | 00002073819 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.2 | 1 | Available | 00002073820 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.3 | 1 | Available | 00002073821 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.4 | 1 | Available | 00002073822 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.5 | 1 | Available | 00002073823 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.6 | 1 | Available | 00002073824 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | HF5412.W538 ruj (Browse shelf(Opens below)) | j.7 | 1 | Available | 00002073825 |
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| HF5412.W538 ruj Wiley international encyclopedia of marketing / | HF5412.W538 ruj Wiley international encyclopedia of marketing / | HF5412.W538 ruj Wiley international encyclopedia of marketing / | HF5412.W538 ruj Wiley international encyclopedia of marketing / | HF5412.W538 ruj Wiley international encyclopedia of marketing / | HF5415.I58 ruj International marketing data and statistics | HF5415.I58 ruj International marketing data and statistics |
This edition first published in 2011.
Includes bibliographical references and index.
vo1. 1. Marketing strategyy / edited by Robert A. Peterson and Roger A. Kerin -- vol. 2. Marketing research / edited by Wagner A. Kamakura -- vol. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- vol. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- vol. 7. Cumulative index.
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