Value creation of firm-established brand communities [electronic resource] / by Philipp Wiegandt.

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Publication details: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.Description: xvii, 211 p. : ill., digital ; 24 cmISBN:

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In: Springer eBooks

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.3 .W645 2009 (Browse shelf(Opens below))		1	Available

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Previous	HF5415.2.Z54 2010 Exploring marketing research /	HF5415.2.Z54 2010 Exploring marketing research /	HF5415.3 .H42 Consumer behavior implications for marketing strategy /	HF5415.3 .W645 2009 Value creation of firm-established brand communities	HF5415.3.A86 1987 Consumer behavior and marketing action /	HF5415.3.A86 1992 Consumer behavior and marketing action /	HF5415.3.A86 1998 Consumer behavior and marketing action /	Next

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