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Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers
Publication details: Australia : Thomson, 2008Edition: [3rd ed.]Description: viii, 424 p. : ill. ; 28 cmISBN:- 9780538445153 (pbk.)
- 0538445157
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | GV716.K379 2008 (Browse shelf(Opens below)) | 1 | Available | 00001558860 |
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| GV716.H366 Handbook on the economics of sport / | GV716.H694 2005 Financing sport / | GV716.I58 International cases in the business of sport / | GV716.K379 2008 Sports and entertainment marketing / | GV716.L34 Sports sponsorship and marketing communications : a European perspective / | GV716.L523 Economics of sport / | GV716.P58 2007 Fundamentals of sport marketing / |
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