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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
Publication details: London : Kogan Page, 2008.Description: x, 197 p. : ill. ; 22 cmISBN:- 9780749451493 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.M379 (Browse shelf(Opens below)) | 1 | Available | 00001560336 |
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| HF5415.13.M3782 Computer-aided problems to accompany Basic marketing, ninth edition / | HF5415.13.M3782 Computer-aided problems to accompany Basic marketing, ninth edition / | HF5415.13.M3783 Learning aid for use with Basic marketing : a managerial approach, ninth edition / | HF5415.13.M379 Malcolm McDonald on marketing planning : understanding marketing plans and strategy / | HF5415.13.M3793 2012 Marketing plans : a complete guide in pictures / | HF5415.13.M3794 1989 Marketing plants : how to prepare them how to use them / | HF5415.13.M3794 1995 Marketing plans : how to prepare them, how to use them / |
Includes bibliographical references (p. 192) and index.
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