Blue ocean strategy [sound recording] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
Series: Your coach in a boxNey York : Gildan Media, 2006Description: 6 sound discs (7 hrs.) : digital ; 12 cmContent type:- spoken word
- computer
- audio
- audio disc
- 9781596590687
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | - | cd-audio HF5415.153.K56 (Browse shelf(Opens below)) | 1 | Available | 00001598192 |
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Title from container
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth
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