Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

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Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2007Edition: 7th edDescription: 820 p. : ill. ; 25 cmISBN:

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5823.B387 2007 (Browse shelf(Opens below))		1	Available		00001492202

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Previous	HF5823.B385 Persuasive signs : the semiotics of advertising /	HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective /	HF5823.B387 2004 Advertising and promotion : an integrated marketing communications perspective /	HF5823.B387 2007 Advertising and promotion : an integrated marketing communications perspective /	HF5823.B387 2009 Advertising and promotion : an integrated marketing communications perspective /	HF5823.B387 2009 Advertising and promotion : an integrated marketing communications perspective /	HF5823.B387 2012 Advertising and promotion : an integrated marketing communications perspective /	Next