Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson
Publication details: Belmont, CA : Thomson/Wadsworth, 2006Edition: 7th edDescription: xiii, 465 p. : ill. ; 24 cmISBN:- 0534636896 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | PN1992.55.E18 2006 (Browse shelf(Opens below)) | 1 | Available | 00001479212 |
Browsing PERPUSTAKAAN TUN SERI LANANG shelves, Shelving location: KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| PN1992.55.B848 Television style / | PN1992.55.E18 1985 Broadcast/cable programming : strategies and practices / | PN1992.55.E18 2002 Broadcast/cable/web programming : strategies and practices / | PN1992.55.E18 2006 Media programming : strategies and practices / | PN1992.55.E18 2009 Media programming : strategies and practices / | PN1992.55.F5 Reading television | PN1992.55.F5 Reading television |
Rev. ed. of : Broadcast/cable/web programming., 6th ed., 2002
Includes bibliographical references (p. 435-441) and index
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
There are no comments on this title.