Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2006Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0072935898 (pbk.)
- 0073049204 (set)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.M273 2006 (Browse shelf(Opens below)) | 1 | Available | 00001469088 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.M273 2006 (Browse shelf(Opens below)) | suppl. | 1 | Available | 00001469089 |
Browsing PERPUSTAKAAN TUN SERI LANANG shelves, Shelving location: KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.M238 The new marketing : transforming the corporate future / | HF5415.M238 The new marketing : transforming the corporate future / | HF5415.M252 The marketing mirage how to make it a reality | HF5415.M273 2006 Essentials of marketing : a global-managerial approach / | HF5415.M273 2006 Essentials of marketing : a global-managerial approach / | HF5415.M28 Industrial marketing / | HF5415.M28 Industrial marketing / |
McCarthy name appears first in 1st - 6th ed.
Book is accompanied by 1computer laser optical disc, entitled'Essentials of marketing : a global-managerial approach' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and indexes
There are no comments on this title.