The export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina
Publication details: Mason, OH : Thomson, 2004Description: xiii, 252 p. : ill., map ; 24 cmISBN:- 0324222580
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF1416.C953 (Browse shelf(Opens below)) | 1 | Available | 00001468056 |
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| HF1416.C48 Global marketing strategy / | HF1416.C48 Global marketing strategy / | HF1416.C48 Global marketing strategy / | HF1416.C953 The export marketing imperative / | HF1416.C955 Global business : positioning ventures ahead / | HF1416.C955 Global business : positioning ventures ahead / | HF1416.C956 2004 International marketing / |
'American Marketing Association'
Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]
Includes bibliographical references and index
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