The media mix [videorecording]
Publication details: New York : Insight Media, [1995]Description: 1 videodisc (25 min.) : sd., col. ; 12 cmContent type:- two-dimensional moving image
- video
- videodisc
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | - | dvd HF5823.M43 (Browse shelf(Opens below)) | 1 | Available | 00001598561 |
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| dvd HF5823 .C66 Communication is power | dvd HF5823 .P759 Psychology of advertising a new century / | dvd HF5823 .V37 The golden years of advertising the roaring nineties of separating people from their money / | dvd HF5823.M43 The media mix | dvd HF6161.F616B89 Buy now - pay later | dvd HF6161.M7B44 Behind the screens Hollywood goes hypercommercial / | dvd HF6161.T6D43 Deadly persuasion the advertising of alcohol and tobacco / |
This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising
DVD format
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