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Marketing for beginners [videorecording] : a case-study in retail / writer/producer, Matthew Lovering

Contributor(s):

Publication details: Bendigo, Vic. : Video Education Australasia, 2001.Description: 1 videodisc (DVD) (23 min.) : sd., col. ; 12 cm. + 1 video support notesContent type:

two-dimensional moving image

Media type:

video

Carrier type:

videodisc

Subject(s):

Narrator: Peter KentSummary: Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
MEDIA	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2)	-	dvd HF5469.23.A8.M37 (Browse shelf(Opens below))		1	Available		00001598555

Narrator: Peter Kent

Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.

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Marketing for beginners [videorecording] : a case-study in retail / writer/producer, Matthew Lovering

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