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The effect of advertising and display : assessing the evidence / Robert East
Publication details: Boston : Kluwer Academic Publishers, 2003Description: xiv, 117 p. : ill. ; 25 cmISBN:- 1402075146 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5823.E187 (Browse shelf(Opens below)) | 1 | Available | 00001358302 |
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| HF5823.D78 1982 Advertising : its role in modern marketing / | HF5823.D78 1982 Advertising : its role in modern marketing / | HF5823.D79 How to make advertising work / | HF5823.E187 The effect of advertising and display : assessing the evidence / | HF5823.E275 1959 Retail advertising and sales promotion | HF5823.E275 1981 Retail advertising and sales promotion | HF5823.E7 Advertising : the process and practice / |
Includes bibliographical references (p. 100-108) and indexes
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