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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.
Analytics: Show analyticsPublication details: London : Kogan Page, 2004.Description: xviii, 540 p. : ill. ; 25 cmISBN:- 0749441143
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.G766 (Browse shelf(Opens below)) | 1 | Available | 00001361341 |
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| HF5415.G746 2013 M : marketing / | HF5415.G746 2013 M : marketing / | HF5415.G747 2012 Marketing / | HF5415.G766 Marketing : essential principles, new realities / | HF5415.G85 How to really create a successful marketing plan guide | HF5415.H1858 Brilliant marketing : what the best marketers know, do, and say / | HF5415.H1863 1980 Life-styled marketing : how to position products for premium profits / |
Includes bibliographical references (p. [521]-530) and index
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