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Value for money marketing : a guide to measuring marketing performance / Roddy Mullin
Series: Marketing in action seriesPublication details: London : Kogan Page, 2001Description: 276 p. ; 24 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:- 0749435534
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.M84 (Browse shelf(Opens below)) | 1 | Available | 00001335147 |
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| HF5415.13.M68 Financial dimensions of marketing management / | HF5415.13.M69 1995 Cases in marketing management / | HF5415.13.M83 The management and marketing of services / | HF5415.13.M84 Value for money marketing : a guide to measuring marketing performance / | HF5415.13.N436 Smash : using market shaping to design new strategies for innovation, value creation, and growth / | HF5415.13.N646 Pengurusan insani dalam sistem pengurusan pelanggan / | HF5415.13.P3242 Principles of services marketing |
'In association with marketing' - t.p.
Book is accompanied by one CD, entitled' Snap : survey software : demo CD' bearing the same call number and available at Bahagian Koleksi Media
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