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Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances / by Norjaya bt. Mohd. Yasin

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Publication details: Pulau Pinang : Universiti Sains Malaysia, 2004Description: x, 413 p. : ill. ; 30 cmSubject(s):

Dissertation note: Thesis (Ph.D) - Universiti Sains Malaysia, 2004

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
TERHAD	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG TESIS, KOLEKSI ASIA TENGGARA-P. TUN SERI LANANG (ARAS 5)	-	HD69.B7N67 2004 tesis (Browse shelf(Opens below))		1	Available		00001341859

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Thesis (Ph.D) - Universiti Sains Malaysia, 2004

References : p. 307-328

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