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Cases in consumer behavior / F. Stewart Debruicker, Scott Ward
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1980ISBN:- 0131183567
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| HF5415.2.T83[00008014360] Marketing research meaning, measurement, and method a text with cases | HF5415.2.T83[00008014361] Marketing research meaning, measurement, and method a text with cases | HF5415.3.B56 1979a Essentials of consumer behavior concepts and applications | HF5415.3.D42[00008014362] Cases in consumer behavior / | HF5415.3.D42[00008014363] Cases in consumer behavior / | HF5415.3.D42[00008014364] Cases in consumer behavior / | HF5415.3.H42[00008014365] Consumer behavior : implications for marketing strategy / |
Includes bibliographical references annd index
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