Readings in marketing management : a strategic perspective / compiled by Barry Berman, Joel R. Evans
Publication details: New York : Wiley, 1984Description: 380 p. ; 24 cmSubject(s):| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.R363 (Browse shelf(Opens below)) | 1 | Available | 00000092672 |
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| HF5415.13.P78 No-nonsense marketing 101 practical ways to win and keep customers | HF5415.13.R268 Business marketing strategy : cases, concepts, and applications / | HF5415.13.R36 Strategic marketing in practice 2008-2009 / | HF5415.13.R363 Readings in marketing management : a strategic perspective / | HF5415.13.R4 1977 Introduction to marketing management : text and cases / | HF5415.13.R4 1977 Introduction to marketing management : text and cases / | HF5415.13.R44 High technology marketing management / |
Includes indexes
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