Persuasion in marketing the dynamics of marketing's great untapped resource Horace S. Schwerin and Henry H. Newell foreword by Mary Wells Lawrence

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Publication details: New York Wiley 1981Description: xiii,259p ill 24cmISBN:

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.S36148 (Browse shelf(Opens below))		1	Available		00000146649
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.S36148 (Browse shelf(Opens below))		1	Available		00000146650

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Previous	HF5415.S36138 1981 Marketing today a basic approach	HF5415.S36138 1985 Marketing Today /	HF5415.S36148 Persuasion in marketing the dynamics of marketing's great untapped resource	HF5415.S36148 Persuasion in marketing the dynamics of marketing's great untapped resource	HF5415.S3686 Handbook of innovative marketing techniques /	HF5415.S3686 Handbook of innovative marketing techniques /	HF5415.S385 Marketing management with introductory text, advanced readings, and selected annotated bibliography	Next

Bibliography: p.240-249

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