Multivariate methods for market and survey research edited by Jagdish N. Sheth.

Contributor(s):

Sheth, Jagdish N
American Marketing Association

Publication details: Chicago American Marketing Association 1977.Description: ix, 388 pages ; 24 cmISBN:

0877570817

Subject(s):

Marketing research -- Statistical methods -- Addresses, essays, lectures
Multivariate analysis -- Addresses, essays, lectures

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.2.M84 (Browse shelf(Opens below))		1	Available		00000030807

'An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association.'

Includes index

Bibliography: p. 339-378

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Multivariate methods for market and survey research edited by Jagdish N. Sheth.

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