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How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing by Craig S. Rice

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Publication details: Dartnell : Chicago 1966Description: 178 p. ; 29 cmSubject(s):

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.1.R5 (Browse shelf(Opens below))		1	Available		00000229112

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Previous	HF5415.1.M365 Marketing and the future /	HF5415.1.M38 1982 Marketing /	HF5415.1.R38 Marketing in the service sector	HF5415.1.R5 How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing	HF5415.1.S78 Marketing in a consumer-oriented society	HF5415.1.T44 New and improved : the story of mass marketing in America /	HF5415.1.U55 2002 U.S. market trends & forecast /	Next

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