MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02958nam a22004697i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930142331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180531t20182018caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1446294366 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446294369 |
| Qualifying information |
(Paperback) |
| Terms of availability |
RM241.59 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446294352 |
| Qualifying information |
(Hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1446294358 |
| Qualifying information |
Hardcover |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809201243 |
| Level of effort used to assign nonsubject heading access points |
rahah |
| Level of effort used to assign subject headings |
201809031530 |
| Level of effort used to assign classification |
ros |
| y |
05-31-2018 |
| z |
binar |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
NLMAA |
| -- |
LTSCA |
| -- |
LSD |
| -- |
BDX |
| -- |
OCLCF |
| -- |
NGU |
| -- |
CHVBK |
| -- |
OCLCO |
| -- |
DLC |
| -- |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2.B469 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B469 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Benzo, Riccardo |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Markering research : |
| Remainder of title |
planning, process, practice / |
| Statement of responsibility, etc. |
Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 410 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I: |
| Title |
Setting up marketing research. |
| Miscellaneous information |
1. |
| Title |
Introduction: adding value with marketing research ; |
| Miscellaneous information |
2. |
| Title |
Identifying marketing-related (business) issues ; |
| Miscellaneous information |
3. |
| Title |
Secondary research: facts and theory -- |
| Miscellaneous information |
Part II: |
| Title |
Planning marketing research. |
| Miscellaneous information |
4. |
| Title |
Conceptualising research: from secondary to primary research ; |
| Miscellaneous information |
5. |
| Title |
Marketing research designs ; |
| Miscellaneous information |
6. |
| Title |
Sampling -- |
| Miscellaneous information |
Part III: |
| Title |
Qualitative research in marketing. |
| Miscellaneous information |
7. |
| Title |
Qualitative research methods: elements of a good design ; |
| Miscellaneous information |
8. |
| Title |
Determining a robust qualitative research approach: reviewing the methodological and data-gathering options ; |
| Miscellaneous information |
9. |
| Title |
The merits of mixed design research methodology: illustration through action research and case studies ; |
| Miscellaneous information |
10. |
| Title |
From theory to practice: illustrating the qualitative research process -- |
| Miscellaneous information |
Part IV: |
| Title |
Quantitative research in marketing. |
| Miscellaneous information |
11. |
| Title |
Hypothesis building and testing ; |
| Miscellaneous information |
12. |
| Title |
Quantitative research methodology ; |
| Miscellaneous information |
13. |
| Title |
Questionnaire design and data preparation for analysis ; |
| Miscellaneous information |
14. |
| Title |
Data analysis using descriptive and inferential statistics -- |
| Miscellaneous information |
Part V: Reporting marketing research. |
| -- |
15. |
| Title |
Discussing findings, drawing recommendations and conclusions: writing the research paper. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
60390 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010284 |
| 9 (RLIN) |
60390 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marktforschung |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative Methode |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quantitative Methode |
| Source of heading or term |
gnd |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohsen, Marwa G., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fourali, Chahid, |
| Relator term |
author. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Companion website |
| Uniform Resource Identifier |
<a href="https://study.sagepub.com/benzo">https://study.sagepub.com/benzo</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16594721 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.2.B469 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003634614 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rm. |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
UKM-GSB |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2018-05-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16594721 |
