MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02312nam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919091012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170621t19991999ilum f a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844202886 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780844202884 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0658002481 |
| Qualifying information |
paperback |
| Terms of availability |
Hadiah |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780658002489 |
| Qualifying information |
paperback |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201709200906 |
| Level of effort used to assign nonsubject heading access points |
lan |
| y |
06-21-2017 |
| z |
rasyilla |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
LVB |
| -- |
WIR |
| -- |
ZHY |
| -- |
UOI |
| -- |
NLGGC |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
UKV3G |
| -- |
CNARC |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCL |
| -- |
UtOrBLW |
| -- |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
H61.28.E398 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
H61.28 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.E398 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Edmunds, Holly. |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The focus group research handbook / |
| Statement of responsibility, etc. |
Holly Edmunds. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lincolnwood, Ill. : |
| Name of producer, publisher, distributor, manufacturer |
NTC Business Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 276 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At head of title : American Marketing Association. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Focus groups -- |
| -- |
Designing a focus group study -- |
| -- |
Facility issues -- |
| -- |
Focus group moderation -- |
| -- |
Focus group evaluation -- |
| -- |
Pros and cons of doing it yourself -- |
| -- |
Other focus group situations -- |
| -- |
Ethics in focus group research. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
'The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies and comprehensively outlines the steps you need to follow to implement and then analyze focus group research. From designing research vendor questionnaires to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.'--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Focus groups |
| Form subdivision |
Handbooks, manuals, etc. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16488933 |
| b |
2022-04-29 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
H61.28.E398 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003623558 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rab |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2017-08-06 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16488933 |
