MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02662cam a2200517 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918235656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140716s2014 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781449626594 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1449626599 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781449697990 |
| Terms of availability |
RM234.77 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1449697992 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201509141033 |
| Level of effort used to assign nonsubject heading access points |
ruzini |
| Level of effort used to assign subject headings |
201509081516 |
| Level of effort used to assign classification |
azhari |
| Level of effort used to assign subject headings |
201505060926 |
| Level of effort used to assign classification |
zainol |
| Level of effort used to assign subject headings |
201504281018 |
| Level of effort used to assign classification |
zainol |
| y |
07-16-2014 |
| z |
fida |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
QV736AA1.R754p 2014 9 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
QV736.AA1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.R754p 2014 9 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rollins, Brent L. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pharmaceutical marketing / |
| Statement of responsibility, etc. |
Brent L. Rollins, Matthew Perri. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Burlington, MA : |
| Name of producer, publisher, distributor, manufacturer |
Jones & Bartlett Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 281 pages : |
| Other physical details |
illustration ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This book includes online access at www.jblearning.com, please refer library staff for the passwoed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Drug Industry |
| General subdivision |
economics |
| Geographic subdivision |
United States. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pharmaceutical Preparations |
| General subdivision |
economics |
| Geographic subdivision |
United States. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Drugs |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00898840 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pharmaceutical industry. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01060129 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204155 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perri, Matthew |
| Relator term |
editor |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15952484 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
QV736AA1.R754p 2014 9 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003565147 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
zr |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Farmasi, KKL |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Jabatan Biomedical Sains, Fakulti Sains Kesihatan , KKL |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN DR ABDUL LATIFF |
| Operator's initials, OID (RLIN) |
2014-03-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b15952484 |
