MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01687nam a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918145555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111114s2011 my a b 001 0 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789830686561 (kkt.) |
| Terms of availability |
RM35.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201311201616 |
| Level of effort used to assign nonsubject heading access points |
baiti |
| Level of effort used to assign subject headings |
201311201614 |
| Level of effort used to assign classification |
baiti |
| Level of effort used to assign subject headings |
201310281704 |
| Level of effort used to assign classification |
ros |
| Level of effort used to assign subject headings |
201112141534 |
| Level of effort used to assign classification |
hamzaid |
| y |
11-14-2011 |
| z |
sakdiah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7V344154 8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
V344154 8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
V366154 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Gelder, Sicco, |
| Dates associated with a name |
1964- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategi jenama global : |
| Remainder of title |
membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / |
| Statement of responsibility, etc. |
Sicco Van Gelder ; penterjemah Haniza Lockman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kuala Lumpur : |
| Name of publisher, distributor, etc. |
Institut Terjemahan Negara Malaysia Berhad, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 314 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'Buku Strategi Jenama Global : Membongkar Potensi Penjenamaan Merentasi Negara, Budaya dan Pasaran ini ialah terjemahan yang sah daripada buku Global Brand Strategy : Unlocking Branding Potential Across Countries, Culture and Markets terbitan Kogan Page, London, United Kingdom.'--T.p verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Rujukan : [305]-308. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haniza Lockman. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15193329 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HD69.B7V344154 8 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003482634 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
PATMA |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN ALAM DAN TAMADUN MELAYU |
| -- |
|
| Operator's initials, OID (RLIN) |
2011-01-11 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
Malay |
| Country |
|
| -- |
0 |
| -- |
.b15193329 |
