Marketing in virtual worlds / (Record no. 497390)

MARC details
000 -LEADER
fixed length control field 01037nam a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250930132409.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110812s2011 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136117179 (pbk.)
Terms of availability RM233.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136117171
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201202171640
Level of effort used to assign nonsubject heading access points rosli
Level of effort used to assign subject headings 201201031240
Level of effort used to assign classification idah
Level of effort used to assign subject headings 201108121148
Level of effort used to assign classification idah
y 08-12-2011
z idah
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.W636
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .W636
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wood, Natalie T.,
Dates associated with a name 1970-
245 10 - TITLE STATEMENT
Title Marketing in virtual worlds /
Statement of responsibility, etc. Natalie T. Wood.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 83 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 60389
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Virtual reality.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b15130885
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type AM
Suppress in OPAC No
Call number prefix HF5415.W636
914 ## - VTLS Number
VTLS Number vtls003475985
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields rk4
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Fakulti Ekonomi & Pengurusan
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 2011-12-08
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Printed Books
Language English
Country
-- 0
-- .b15130885
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 221.35 .i19839261   HF5415.W636 00002063343 18/09/2025 1 18/09/2025 AM

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