All customers are irrational (Record no. 479047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02562cam a2200433Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250918124944.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110209s2009 nyu ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814414224 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814414222 (electronic bk.) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13459365 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)436084364 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn436084364 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| y | 02-09-2011 |
| z | hzms |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NST |
| Language of cataloging | eng |
| Transcribing agency | NST |
| Modifying agency | OCLCQ |
| -- | EBLCP |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MHEA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .C87 2009eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cusick, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | All customers are irrational |
| Medium | [electronic resource] : |
| Remainder of title | understanding what they think, what they feel, and what keeps them coming back / |
| Statement of responsibility, etc. | William J. Cusick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | American Management Association, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (x, 229 p.) |
| 500 ## - GENERAL NOTE | |
| General note | Description based on print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The bottom line : why customer experience really matters -- Your irrational customers : a look at how our brains work (and don't work) -- Brand promises : who or what are you, metaphorically speaking? -- Customer research : just what are your customers thinking? -- Prime time : how framing and context shape a customer's experience -- Irrational ain't stupid : the emotional component of high-end purchases -- A web of issues : online users know what they like, but they can't tell you -- Phoning it in : transform your phone interactions into powerful moments of truth -- Form or function : the power of emotional design -- Irrational employees : hire for emotion, train for skills -- Process this : tying it all together -- Getting started : three action steps you need to take first. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Attitudes. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Cusick, William J. |
| Title | All customers are irrational. |
| Place, publisher, and date of publication | New York : American Management Association, c2009 |
| International Standard Book Number | 9780814414217 |
| -- | 0814414214 |
| Record control number | (DLC) 2009007651 |
| -- | (OCoLC)290436848 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | NetLibrary |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=284210">https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=284210</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Click here to view book |
| Uniform Resource Identifier | <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=452604">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=452604</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b14941831 |
| b | 2022-04-06 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003456022 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2011-09-02 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b14941831 |
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