MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01129nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930130109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091014s2009 my 000 0 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789830684079 : |
| Terms of availability |
RM25.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201110241521 |
| Level of effort used to assign nonsubject heading access points |
hamzaid |
| Level of effort used to assign subject headings |
201110201218 |
| Level of effort used to assign classification |
sakdiah |
| Level of effort used to assign subject headings |
201106230924 |
| Level of effort used to assign classification |
sakdiah |
| Level of effort used to assign subject headings |
201005241042 |
| Level of effort used to assign classification |
zabidah |
| y |
10-14-2009 |
| z |
binar |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7C494154 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C494154 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C494154 8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheverton, Peter |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Memahami jenama / |
| Statement of responsibility, etc. |
Peter Cheverton ; penterjemah Wan Sallehah Wan Mahmood |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kuala Lumpur : |
| Name of publisher, distributor, etc. |
Institut Terjemahan Negara Malaysia, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 174 ms. : |
| Other physical details |
il. ; |
| Dimensions |
22cm. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Judul asal : |
| Title statement of original |
Understanding brands |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
60776 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wan Sallehah Wan Mahmood |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14606641 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HD69.B7C494154 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003420898 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
za |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi & Perniagaan |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
PATMA |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN ALAM DAN TAMADUN MELAYU |
| -- |
|
| Operator's initials, OID (RLIN) |
2009-01-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
Malay |
| Country |
|
| -- |
0 |
| -- |
.b14606641 |
