Strategic marketing for health care organizations : (Record no. 437096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01112nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250918004503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090325s2008 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787984960 |
| Terms of availability | RM255.63 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200904060911 |
| Level of effort used to assign nonsubject heading access points | zaleha |
| y | 03-25-2009 |
| z | diyana |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | W74.AA1 |
| Item number | .K87s 2008 9HUKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | W74.AA1.K87s 2008 9HUKM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing for health care organizations : |
| Remainder of title | building a customer-driven health system / |
| Statement of responsibility, etc. | Philip Kotler, Joel Shalowitz and Robert J. Stevens |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 556 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing of Health Services |
| General subdivision | methods |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction |
| 651 #2 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shalowitz, Joel, |
| Dates associated with a name | 1953- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Robert J., |
| Dates associated with a name | 1955- |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b14445621 |
| b | 2019-11-12 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | W74.AA1.K87s 2008 9HUKM |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003403831 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | diyana/zaleha |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Perpustakaan PPUKM |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN PUSAT PERUBATAN UKM |
| Operator's initials, OID (RLIN) | 2009-12-03 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b14445621 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ | PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ | KOLEKSI AM-P. HOSPITAL CANSELOR TUANKU MUHRIZ | 12/11/2019 | - | 255.63 | .i19019804 | 6 | W74.AA1.K87s 2008 9HUKM | 00001570148 | 17/09/2025 | 1 | 17/09/2025 | AM |