MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01478ngm a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930121148.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vf cbahou |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051004s1995 xxu013 g s00 v|eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM318.92 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200607031824 |
| Level of effort used to assign nonsubject heading access points |
rashid |
| Level of effort used to assign subject headings |
200602141444 |
| Level of effort used to assign classification |
jumain |
| Level of effort used to assign subject headings |
200602131607 |
| Level of effort used to assign classification |
norliah |
| Level of effort used to assign subject headings |
200602131602 |
| y |
10-04-2005 |
| z |
mazarita |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
video HF5415.N49 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
video HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.N49 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
New products |
| Medium |
[videorecording] : |
| Remainder of title |
Phoenix Suns / |
| Statement of responsibility, etc. |
Austen Press ; produced and directed by Paul D. Fagan |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Display text |
Title on container: |
| Title proper/short title |
new product |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Olathe, KS : |
| Name of publisher, distributor, etc. |
RMI Media Productions, |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videocassette (VHS) (13 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
1/2 in. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The marketing series ; |
| Volume/sequential designation |
chapter 11 |
| 511 ## - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Narrator: Tom Leander. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Shows how the Phoenix Suns brings NBA star player Charles Barkley, a new product feature, to its team and how they uses this marketing gem to promote new products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| General subdivision |
Marketing |
| -- |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
60776 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fagan, Paul D., |
| Relator term |
production, |
| -- |
direction |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Austen Press |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
RMI Media Productions |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13622055 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
TERHAD |
| Suppress in OPAC |
No |
| Call number prefix |
video HF5415.N49 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003315860 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
ns |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-04-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13622055 |
