MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01159nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914141554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021211s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205393241 |
| Terms of availability |
RM324.82 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200509191036 |
| Level of effort used to assign nonsubject heading access points |
bedah |
| Level of effort used to assign subject headings |
200509081719 |
| Level of effort used to assign classification |
bedah |
| Level of effort used to assign subject headings |
200508171628 |
| Level of effort used to assign classification |
idah |
| Level of effort used to assign subject headings |
200508171624 |
| Level of effort used to assign classification |
idah |
| y |
08-17-2005 |
| z |
idah |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PN1990.9.A88O7 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PN1990.9 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orlik, Peter B. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Broadcast/cable copywriting / |
| Statement of responsibility, etc. |
Peter B. Orlik |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, MA : |
| Name of publisher, distributor, etc. |
Pearson/Allyn and Bacon, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 514 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'Previous editions were published under the title'Broadcast copywriting', 4th ed., 1990 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcasting |
| General subdivision |
Authorship |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcast advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orlik, Peter B. |
| Title of a work |
Broadcast copywriting |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1359347x |
| b |
2020-10-15 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
PN1990.9.A88O7 2004 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003312782 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
za |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Pusat Pengajian Komunikasi Media Massa |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-04-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1359347x |
